Cookie policy
This cookie policy explains how mydentist uses cookies and similar technologies on our websites (www.mydentist.co.uk and www.mydentistcareers.co.uk), and how you can control them. It sits alongside our Patient Privacy Notice and Marketing Privacy Notice, which explain how we use personal information more generally.
Who is responsible
mydentist is a trading style of mydentist Group Limited (registered in England and Wales, company number 05657369), Europa House, Europa Trading Estate, Stoneclough Road, Kearsley, Manchester M26 1GG, which is the controller responsible for the cookies described here.
What is a cookie?
A cookie is a small file of letters and numbers stored on your browser or device. Cookies let a website recognise your device, either for a single visit (a “session” cookie) or for repeat visits (a “persistent” cookie). We also use similar technologies such as tags and pixels; where we say “cookies” in this policy, we mean all of these.
How we ask for your consent
We only use strictly necessary cookies automatically. For all other cookies (performance, functional and targeting) we ask for your consent first, and none of them are set until you agree.
- When you first visit, our cookie banner lets you accept all, reject all, or choose by category. Rejecting is as easy as accepting.
- Nothing is pre-selected except strictly necessary cookies, and continuing to browse is not treated as consent.
- You can change or withdraw your choices at any time using the “Cookie Settings” link in the footer of every page.
You are in control
Only strictly necessary cookies are set before you make a choice. Analytics, functional and targeting cookies are used only if you agree, and you can change your mind at any time through Cookie Settings.
The cookies we use
We group cookies into four categories. The tables below show the main services in each category and what they are for. A complete, itemised and up-to-date list, including individual cookie names and how long each lasts, is available in Cookie Settings, which is kept current automatically.
Strictly necessary cookies (always on)
These are needed for the website to function and cannot be switched off. They are set in response to things you do, such as logging in, filling in forms, making a payment or setting your privacy preferences. They do not identify you for marketing.
| Service or cookies | What we use them for | Type |
| Website session and security (Microsoft/ASP.NET, Azure, Cloudflare, Imperva) | Keep the site working and secure, balance load and protect against malicious activity | First and third party |
| Consent management (OneTrust) | Remember your cookie choices | First party |
| Payments (Stripe) | Process payments securely | Third party |
| Appointment booking (Calendly) | Support online booking | Third party |
Performance cookies (consent needed)
These help us count visits and see how people use the site, so we can measure and improve performance. The information is aggregated and does not identify you. If you do not allow them, we will not know when you have visited.
| Service or cookies | What we use them for | Type |
|---|---|---|
| Google Analytics | Measure how the site is used so we can improve it | First party |
| Microsoft Clarity | Understand how visitors interact with pages, in aggregate | Third party |
| HubSpot analytics | Measure engagement with our content and campaigns | First and third party |
| Application Insights | Monitor site performance and errors | First party |
Functional cookies (consent needed)
These enable enhanced features and personalisation. They may be set by us or by third-party providers whose services we use. If you do not allow them, some features may not work properly.
| Service or cookies | What we use them for | Type |
|---|---|---|
| HubSpot | Remember your interactions so content is relevant | First party |
| OptiMonk | Show relevant on-site messages | First party |
| Video (Vimeo) | Play embedded videos | Third party |
| Live chat (Salesforce) | Provide live chat support | Third party |
| Finance applications (V12 Finance) | Support online dental finance applications | Third party |
| Fonts (MyFonts) | Display fonts correctly | Third party |
Targeting cookies (consent needed)
These may be set through our site by our advertising partners to build a profile of your interests and show you relevant ads on other sites. They do not directly store personal information, but rely on uniquely identifying your browser and device. If you do not allow them, you will see less targeted advertising.
| Service or cookies | What we use them for | Type |
|---|---|---|
| Meta (Facebook and Instagram) | Show relevant ads and measure their performance | First and third party |
| TikTok | Show relevant ads and measure their performance | First and third party |
| Show relevant ads and measure their performance | Third party | |
| Google Ads and DoubleClick | Show relevant ads across other sites and measure campaigns | First and third party |
| Microsoft Advertising (Bing) | Show relevant ads and measure campaigns | Third party |
| Criteo | Show relevant ads based on your interests | First and third party |
| YouTube | Enable and measure embedded video advertising | Third party |
| Other advertising partners (including StackAdapt and the programmatic partners listed in Cookie Settings) | Build an interest profile to show relevant ads on other sites | Third party |
Managing or withdrawing your consent
You can review and change your choices at any time using the “Cookie Settings” link in the footer of any page. You can withdraw consent just as easily as you gave it.
You can also control cookies through your browser settings, and opt out of Google Analytics across all websites using the Google Analytics Opt-out Browser Add-on. Browser controls are a supplement to, not a replacement for, our Cookie Settings; if you block all cookies, including strictly necessary ones, parts of the site may not work.
Your rights and how to contact us
Cookies that involve personal information are covered by your rights under data protection law, which are explained in our Patient Privacy Notice and Marketing Privacy Notice. If you have any questions about this policy, or wish to raise a concern, please contact our Data Protection Officer. We will acknowledge any complaint within 30 days.
Data Protection Officer
mydentist Group Limited, Europa House, Europa Trading Estate, Stoneclough Road, Kearsley, Manchester M26 1GG
Telephone: 01204 799799
Email: dataprotection@mydentist.co.uk
You also have the right to complain to the Information Commissioner’s Office (ICO), the UK’s independent regulator for data protection, at ico.org.uk. We would, however, appreciate the chance to address your concerns first. You can learn more about protecting your information at ico.org.uk/your-data-matters.
Changes to this policy
From time to time we will update this policy to reflect how we use cookies. Any changes are recorded in the change log below, and the current cookie list in Cookie Settings is maintained automatically.
| Date | Nature of change |
|---|---|
| September 2026 (v2.0) | Rewritten to a clear opt-in consent model in place of implied consent; added the four cookie categories with the services in each and a link to the full itemised list in Cookie Settings; added controller identity, the withdraw-consent route and a complaints route; corrected on-page content errors; rebranded to the mydentist 2026 template. |
| Earlier | Previous cookie policy. |